A cover letter is the one that gives the potential employer a glimpse about you, so it should be very catchy, memorable and straight to the point, if your cover letter is interesting enough it will make the potential employer to want to check your CV and even short list you for an interview, therefore your cover letter should be treated as a key to your interview door.
Other important fact when writing a cover letter is, it should be based on a specific job and specific company, generic cover letters wont lend you an interview, so is very important to search the company that you want to send your CV to beforehand so that your letter should be directed specifically to that company.
Less is more, your cover letter should never be more than one page, one page is enough to catch the potential employer, so make it straight to the point, main point of the cover letter is to convince the potential employer to hire you because you are the best candidate for the job.
Your cover letter should include the following
- Header with date and contact information – This section should include your contact information, date of application and recipient’s contact information. If you’d like, you can also center your name and address at the top of the page, mirroring the way it looks on your resume.
- Salutation or greeting – If it is possible try to find the name of the person who will be reviewing applications for the job. Address your letter to this person with a common business greeting, such as “Dear” or “Hello.”
- Opening paragraph – In the first paragraph of your letter, mention the job title for which you’re applying and where you saw the position posting. Explain your specific interest in the role and company so the reader knows you’ve done your research and have genuine interest. Briefly state the main experience or qualification you have that makes you a good fit. The first section of your cover letter is also the first impression the reader will have of you, so it is important to appeal to that person quickly and succinctly.
- Middle paragraph – Your second paragraph should be a brief overview of your background as is relevant to the position. Here, you should include key achievements, skills and specialties that make you particularly suited to perform well in the position. Focus on one or two and provide specific details about your success including measurable impacts you made.
- Closing paragraph – The next paragraph should focus on another key achievement or skill that is relevant to the position. Instead of repeating details from your resume, expand on specific stories or anecdotes that display your fitness for the role. Again, focus on stories that demonstrate the skills and qualifications outlined in the job description.
- Letter ending and signature – You should end your cover letter with a paragraph that summarizes the reasons you are applying for the role and why you would be a great fit. Keep the cover letter conclusion brief and explain that you look forward to hearing from the employer with the next steps. End with your signature at the bottom.